Ethnographic Market Research India is an excellent method / approach for a market researcher or a marketer to map consumers based on subtle and unpredictable variables such as culture, life values, or roles of a product. With a pool of trained researchers and moderators, CBC India has done several qualitative studies that involved different Ethnographic Market Research approaches including “a day in life”, “shadow shopping”, “home sketches”.

Ethnographic Research Companies in India help researchers to map consumers holistically across life stages, cultures, and other measurable attributes like income, product ownership etc. It also helps a researcher to create consumer portraits which are effectively used to develop interactive presentations for internal marketing and advertising campaigns. We use ethnographic research and other consumer research methods to help clients learn more about their customers.