QUANTITATIVE RESEARCH IN INDIA

Quantitative methodologies tend to show us the simple question of what consumers buy, where they obtain the product and when. Therefore, we apply Quantitative Methodology on a larger segment of population to do research on simple questions like: what consumers prefer, when and where they obtained the product, etc. Quantitative Research in India became very popular in a very short period of time. In fact, it is used more often than Qualitative Research. We use this method since they significantly enrich our ability to make final conclusions and thus get into the mind of the consumer.