CBC-MR

METHODOLOGY

CBC Marketing Research uses a variety of quantitative and qualitative methodologies ranging from traditional focus groups and in-depth interviews to CATI surveys and internet-based research.

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FACILITIES

Our offices are fitted with a total of 275 CATI Stations and 7 Focus Group Rooms with separate observation rooms connected by large one-way mirrors and equipped with simultaneous translation as well as video recording and streaming technologies.

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SHORTLY ABOUT COMPANY

CBCHR - Headhunter in China
CBC Marketing Research is a very efficient and fast expanding Swiss Marketing Research Group with operations in Switzerland, China, Hong Kong, India and co-operations in Japan with CBC Creative Assist and in Russia with CBC Validata.

Since its inception in 1995 the company has grown to over 100 full-time research specialists and project managers as well as over 1000 well-trained and experienced interviewers. Our facilities are equipped with over 275 CATI Stations and 7 Focus Group Rooms with state-of-the-art technology for recording, video streaming and simultaneous translation.

CBC Marketing Research is the preferred provider of global CATI interviewing and fieldwork to a large number of International research clients since many years.

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