METHODS
CBC Marketing Research uses a variety of quantitative and qualitative methodologies ranging from traditional focus groups and in-depth interviews to CATI surveys and internet-based research.
Qualitative Research:
Qualitative Research:
ETHNOGRAPHIES
Ethnography Research is an excellent method / approach for a market researcher or a marketer to map consumers based on subtle and unpredictable variables such as culture, life values, or roles of a product.
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FOCUS GROUPS
Qualitative studies introduce a human aspect to research, and can be invaluable in grasping at the consumer’s mindset. By bringing individuals together to discuss the important issues, a well conducted focus group can add a “voice” to data, and grant invaluable insights.MORE
IN-DEPTH INTERVIEWS
ONLINE FORUMS
Quantitative Research:
CATI
Computer Aided Telephonic Interviewing (CATI) is a new age methodology to obtain input from customers while working from a central location. MORE