Tracking studies is periodic testing that lets us monitor key business data, such as effectiveness of marketing activities, market share, strength or awareness of brand, satisfaction, service perception, and even internal variables such as employee satisfaction. The limitations of tracking studies is only the limits of your imagination—however even on that front we are ready to provide consultation on how to most effectively make this powerful form of research work for your business.
Here at CBC Marketing Research, our project team has extensive experience managing large scale tracking studies, and are experts of sampling, project communication, data processing, management of multinational interviewer teams, quality control, and all other aspects of study design and execution.
We are running monthly, quarterly, and annual tracking studies through our CATI (Computer Assisted Telephone Interview) system, with both B2B and B2C clients. We have several clients who have been running and benefitting from our ongoing studies for many years.