Uncover your current service standards and move to improve your service and operations through Mystery Shopping, a powerful and effective research method where data is collected by field researchers examining your business while posing as potential customers. With Mystery Shopping, get the insight you need in order to ensure customer service level is as intended by your business.
Any number of companies and organizations can benefit from using Mystery Shopping, both in the public and private sectors. At CBC Marketing Research we have used this method to help companies in food, IT, banking and the automobile industry to set up rating systems and improve customer service.
At CBC we share your passion for customer service, and our dedicated research analysis and mystery shoppers are here to help you achieve your goals on the service front.
We deliver our clients a full report based on their requirements.The benefits to you are:
- Improve your customer service standards with a cost-effective monitoring method.
- Identify staff in need of further traning.
- Enhance your action plans with a regular summary of Strengths and Weaknesses.
- Deter dishonesty, poor service, and bad practices
- Identify branches/stores that are under-performing
CBC will set up an index rating system to help track your service and professional standards. Our research tools on this front include mystery shopping, customer and internal interviews as well as store checks.
We keep you up-to-date in real-time through photo, audio, and data collection tools for your on-site feedback platform.