METHODS
CBC Marketing Research uses a variety of quantitative and qualitative methodologies ranging from traditional focus groups and in-depth interviews to CATI surveys and internet-based research.
Qualitative Research:
Qualitative Research:
ETHNOGRAPHIES
Ethnographic Research is a recently added capability of CBC Marketing Research, examining the culture code in China, Japan and India, and uncovering the cultural differences between people.MORE
FOCUS GROUPS
CBC Marketing Research is one of the leading focus group companies in China. CBC has focus group facilities in Shanghai, Beijing and Guangzhou since 2000.
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IN-DEPTH INTERVIEWS
ONLINE FORUMS
Quantitative Research:
CATI
Cati Market Research, Cati Interviewing, Cati Services, Cati Telephone Surveys.CBC Marketing Research is one of the leading Cati Market Research Companies in China.MORE
CAWI
CLTS
WEBCATI
CBC offers continuously more sophisticated and improved services to its clients. For example, we added our innovative neuromarketing tools, our newly developed mobile survey tool SAMI and our own Google Glass App.
New Research:
SAMI
We will send an SMS or a push notification to our respondents through their social media accounts, such as Sina Weibo and Wechat.MORE
Google Glass App
CBC has created an innovative Google Glass App and service to be used for your product testing needs.MORE
Neuromarketing
CBC now offers innovative neuromarketing tool tool which combines neuroscience technology & traditional market research methods. Advertisement placement costs will be minimized, while the benefit gets maximized.MORE