CBC Marketing Research is one of the leading focus group companies in China. CBC has focus group facilities in Shanghai, Beijing and Guangzhou since 2000.
Focus groups are invaluable in gathering qualitative data that can give key insights into the hidden desires and problems arising from Chinese consumers. Results from focus group studies can lead to more educated business decisions and give good direction to quantitative studies.
Focus groups are widely used in Fast Moving Consumer Goods (FMCG), Car Clinics, as well as in the services industry.
Our offices are fitted with a total of 5 Focus Group Rooms, with separate observation rooms connected by large one-way mirrors, and equipped with simultaneous translation as well as video recording and streaming technologies.