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With tracking studies we monitor for you on a periodic basis
the effectiveness of marketing activities like new or re-launched
product introductions or marketing communication implementations.
The CBC Marketing Research project team has rich
experience in managing large scale tracking studies in terms
of sampling, project communication, data processing, management
of multinational interviewer teams and quality control.
Through our CATI system, we are running monthly, quarterly
and annual tracking studies for many B2B and B2C clients.
Some of these tracking studies have been conducted by CBC
Marketing Research for many years.
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